Case Studies

See how our strategies have made a real impact on others.

A successful annual match campaign.

Way back in 2015, we wrote a case study about growing UGM’s annual match campaign shortly after its fourth iteration. In the post we said, “match campaigns are growing in popularity each year [...] we’ve found them to be an incredibly effective tool to engage major donors in digital strategy (“make your gift go viral!”) as well as to provide grassroots donors (giving under $500 a year) the opportunity to feel they’re a part of making a big impact.” Well, that trend has continued!

What is a match campaign? 

There are many nuances to a match campaign, but the gist is an urgent campaign to annual donors seeking funds to match gifts being pledged from one or more major donors. It’s time-sensitive with a deadline, as all good fundraising needs to be, it has a goal in mind and an enticing offer (again as any good fundraising campaign should have).

 
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