Digital Marketing Coordinator
You are naturally self-directed and a goal setter. Data is second nature to you; how it can be used is what you dream about. You recognize that communication is key to stakeholders (Frontier and our clients) understanding data’s value, and you thrive in a collaborative environment. You can operate with little top-down instruction and are ok with engaging in repetitive tasks, but more importantly you are motivated by that repetitiveness to work on optimizing, eliminating, or automating those tasks so that everyone can move on to increasingly strategic work.
Frontier is a marketing agency that helps charities elevate their donor support. We work exclusively with charities, all across Canada. Our strategic focus is in effective and efficient integrated marketing.
You’ll spend a lot of time working with Frontier’s Print Marketing Manager, Sophie, and will assist her in fulfilling the fundraising data requirements for our clients (with a view towards also engaging with the online and social media aspects of fundraising data as well). You'll also produce meaningful numerical summaries of our fundraising campaigns’ performance.
Sort and segment mailing list data for all fundraising appeals for clients
Example data operations on an ongoing basis for clients:
Grouping hundreds of thousands of individual donations by donor.
Assigning a value to each donor based on: recency, frequency, and amount - grouping donors accordingly.
Deduplicating donors based on varied criteria (alternative address spellings, donors who have moved, etc).
Integrate other types of data and giving:
Integrate client online giving with offline giving data to inform future mailings and digital strategy.
Source alternative data sources in order to identify new avenues to engage with donors in a data-driven way.
Provide regular reporting on overall giving for clients for both internal and external use.
Extracts trends using automated analysis in order to inform donor strategy
Bring further automation to our regular processes and mailing list generation.
Brings a sense of ownership and drive to optimize existing processes and identify ways to better utilize existing data streams.
Requesting and reviewing data from clients. Reformatting when necessary, and communicating with them to receive a consistent format.
THE MUST HAVES
Strong attention to detail
Mid-to-high level proficiency in Python programming (or similar).
Strong in Excel (or similar), including common and higher level functions.
Some level of practical statistics (e.g. choosing sample sizes).
Enjoys goal-oriented, self-directed projects.