Table of Contents
You’re listening to Frontier.FM
What is the best way to fundraise for your charity? Join Megan from Frontier and a variety of guests – from fundraisers to marketers to charity executives and more – as they explore how current trends in fundraising and society affect the charity world.
About Frontier
Frontier is a full service nonprofit marketing agency that has helped charities raise tens of millions over the last 12 years.
Monthly Giving Is Having a Moment - Here's Why It Matters More Than Ever with Guest Anna Melton, Ep #81
Episode 81
Episode Description In this episode, Naomi Perks is joined by Anna Melton to dig deep into Monthly Giving Week 2025, a new celebration and campaign designed to spotlight the power of monthly giving. Together, they explore:
- Why monthly giving is gaining momentum
- How nonprofits can start small (and smart)
- The most common objections and how to overcome them
- Examples of standout monthly programs
- Data points that matter when tracking success
- The stewardship piece that turns “set-it-and-forget-it” into “set-it-and-thrive”
Resources & People Mentioned
- Free, easy-to-use donation tool
- Donation platform that simplifies monthly giving
- Nonprofit Examples
- Concern Worldwide – Concerned Citizens
- UNICEF Canada – Monthly Giving
Past Frontier Content
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Extended Charitable Tax Deadline: What It Means for Canadian Nonprofits with Guest Nicole Danesi, Ep #80
Episode 80
In this episode of Frontier FM, hosts Naomi Perks and Wes dive into the latest trends and challenges in the nonprofit sector, focusing on the recent extension of the charitable tax deadline to February 28th for Canadian nonprofits.
Guest Nicole Danesi from Canada Helps returns to discuss the implications of this extension, including strategies for leveraging additional time to boost donations, handling initial confusion around the announcement, and the impact of recent Canada Post labor disruptions.
They also explore broader issues like government funding changes, the potential ‘Trump Slump,’ and the evolving landscape of digital and traditional fundraising methods.
The episode concludes with advice on future-proofing nonprofits in uncertain times and fostering stronger donor connections.
Strategies to prepare for the future—whether or not the extension remains permanent.
- 00:00 Welcome to Frontier FM
- 00:37 Introducing the Guest: Nicole Danesi
- 00:51 Understanding the Charitable Tax Deadline Extension
- 02:00 Government Announcements and Their Impact
- 05:26 Strategies for Nonprofits During the Extension
- 14:10 Monthly Donations and Digital Giving Trends
- 19:27 The Rise of Giving Tuesday
- 24:27 Digital Transformation in Nonprofits
- 30:54 The Comfort of Traditional Banking
- 31:44 Diverse Giving Options for Canadians
- 33:14 The Importance of Human Connection in Fundraising
- 36:37 Personalization in Fundraising
- 41:27 Adapting to Uncertainty in the Nonprofit Sector
- 48:31 The Role of Social Media and Digital Platforms
- 52:11 Looking Forward: Resilience and Future Trends
- 56:01 Conclusion and Final Thoughts
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Frontier FM's Fundraising Year in Review, Ep #79
Episode 79
In this episode, Megan and Naomi dive into a holiday classic with a twist: Grab your Bailey’s and coffee as we explore the past, present, and future of fundraising in our Year In Review!
Relive the highs and lows of 2024 and look ahead to the exciting trends for 2025.
You Will Want to Hear This Episode if You Are Interested In...
- (00:02:33) – Top 3 “Comeback Kids” of 2024
- (00:11:24) – Biggest Fundraising Inconveniences of 2024
- (00:20:28) – Impact of the Canada Post Strike on Giving Tuesday
- (00:27:47) – Top 3 AI Tools of 2024
- (00:42:25) – Top 3 Fundraising Myths Busted in 2024
- (00:56:21) – Top 3 Epsiodes of Frontier FM in 2024
- (01:05:05) – Trend Predictions for 2025
Resources & People Mentioned
- Email Frontier FM YOUR fundraising questions – junkmail@frontier.io!
- Next After’s Research on multi-channel donor value – https://www.nextafter.com/blog/advanced-guide-to-integrated-fundraising/
- Perplexity – https://www.perplexity.ai/
- Best AI caption creation tools of 2024 – https://www.youtube.com/watch?v=JRTgBXWnEvI
- Google Search Console – https://search.google.com/search-console/about
- Suno – https://suno.com/
- Ethical Storytelling Episode – Episode 74
- Mike Berg Episode – Episode 71
- David Allison Epsiode – Episode 73
- Charity Water Testing – https://www.nextafter.com/blog/a-look-inside-testing-optimization-at-charity-water/
- Children of the Streets ad campaign – https://www.youtube.com/watch?v=exCGLf6NN_s&t=19s
- Fluvog – https://www.fluevog.com/community/
- NotebookLM – https://notebooklm.google.com/
- Connect With Frontier
- Follow Megan McCaffery – LinkedIn
- Follow Naomi – LinkedIn
- Website – https://www.societ.com/solutions/frontier/
- Frontier on LinkedIn – https://www.linkedin.com/company/frontiermarketingco/
- Frontier FM’s NEW Instagram – https://www.instagram.com/frontier.fm/
- Frontier is back on Youtube! – https://www.youtube.com/channel/UC-tL0vsChb0InyvJcvZn_dA
- Frontier.FM is produced by Megan McCaffery & the Frontier by Societ team
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How the Canada Post Strike is Shaping Non-Profit Strategies: Insights from Backpack Buddies Ep #78
Episode 78
What’s a non-profit to do with no mail for over two weeks?
In this episode, Megan and Naomi chat with Joanne Griffiths from Backpack Buddies to discuss some of the strategies they’re trying as we head into their busiest giving season.
This podcast interview features Joanne Griffiths, co-founder of Backpack Buddies, a non-profit organization addressing childhood hunger. We explore Backpack Buddies growth over the last 13 years and talk about the challenges due to the Canada Post strike and explores alternative communication strategies to maintain donations.
You Will Want to Hear This Episode if You Are Interested In...
- (00:00:53) – The Origin of Backpack Buddies
- (00:07:15) – Securing Essential Resources as a New NPO
- (00:14:28) – Impact of the Canada Post Strike
- (00:16:02) – Future of Direct Mail and Budgeting
- (00:17:14) – Donor Awareness and Response to the Strike
- (00:21:24) – Volunteer Mobilization and Alternative Strategies
- (00:25:22) – Exploring BVMs and Text Messaging
- (00:27:07) – Donor Stewardship and Thank-a-thons
- (00:28:02) – Collecting Donor Contact Information
- (00:30:38) – Tax Receipts and CRM Management
- (00:31:36) – Revenue Predictions and Strike Impact
- (00:35:24) – Exploring New Social Media Platforms
- (00:37:01) – Threads, BlueSky, LinkedIn and Instagram
- (00:47:42) – Pros and Cons of Event Fundraising
- (00:55:00) – NotebookLM
- (00:56:03) – Greatest Fears
Resources & People Mentioned
Email Frontier FM YOUR fundraising questions at junkmail@frontier.io!
The latest on the Canada Post strike: https://nationalpost.com/news/canada/canada-post-strike-four-week
Check out these stratgies and more on our blog: https://www.frontier.io/resources/canada-post-might-go-on-strike
Backpack Buddies: https://www.backpackbuddies.ca/
Connect with Joanne joanne@backpackbuddies.ca
NotebookLM: https://notebooklm.google.com/
Connect With Frontier
-
Follow Megan McCaffery on LinkedIn
-
Follow Naomi on LinkedIn
-
Frontier on LinkedIn: https://www.linkedin.com/company/frontiermarketingco/
-
Frontier FM’s NEW Instagram: https://www.instagram.com/frontier.fm/
Frontier.FM is produced by Megan McCaffery & the Frontier by Societ team
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Planning for a Canada Post Strike and Last Minute Giving Tuesday Ideas, EP #77
Episode 77
Canada Post gave a 72hr strike notice today, so what does that mean for your Year End fundraising?
In this episode, Megan and Naomi dive into some strategies you can implement in the face of a looming strike, and a few ideas you can still execute on before Giving Tuesday.
You will want to hear this episode if you are interested in...
(00:02:50) Stewardship, phone calls, and updating your CRM
(00:06:00) Advertising in digital
(00:06:55) Leveraging buckslips effectively
(00:07:30) Matches and Match alternatives
(00:11:05) Giving Tuesday, there’s still time!
(00:11:45) Video, BVMs, and SMS
(00:21:29) Creating effective ad campaigns
(00:29:41) The role of your webite in your Year End fundraising
(00:31:15) Building a consistent donor journey
(00:36:21) Thanking Canada Post on your OEs
(00:38:30) Stewardship through video content
(00:44:55) Will they stirke? What we saw in 2018
Resources & People Mentioned
Email Frontier FM YOUR fundraising questions at junkmail@frontier.io!
The latest on the Canada Post strike: https://www.cbc.ca/news/business/cupw-canada-post-strike-1.7380827
Check out these stratgies and more on our blog: https://www.frontier.io/resources/canada-post-might-go-on-strike
Calm’s election ad: https://www.youtube.com/watch?v=I4F8iGSCUyY
ThankView: https://www.thankview.com/
Cameo: https://www.cameo.com/
Follow Derek on LinkedIn: https://www.linkedin.com/in/derekweiss/
Frontier.FM is produced by Megan McCaffery & the Frontier by Societ team
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Frontier FM: NextAfter Throwback Edition, EP #76
Episode 76
In celebration of our LinkedIn Live event with NextAfter (and definitely NOT because we ran out of episodes in the queue) we are taking a dive into episodes past, pulling out some of our favourite moments from our time with our guests from NextAfter and their alumni!
Original Episodes
All About Testing with Nathan Hill from NextAfter, EP #70
Discussing Digital Fundraising Trends with Brady Josephson, EP #53
Tim Kachuriak of NextAfter Talks Online Optimization, the Digital Frontier, and Generosity, EP #25
Resources & People Mentioned
Check out our Linkedin Live event at https://www.linkedin.com/events/boostingyourcharity-semailsign-7242258572997222400/theater/
Download the report at https://www.frontier.io/resources/unlocking-the-power-of-email-acquisition
Email YOUR fundraising questions at junkmail@frontier.io!
Connect With Frontier
- https://www.societ.com/solutions/frontier/
Frontier on Facebook: https://www.facebook.com/frontiermarketingco/
Frontier on LinkedIn: https://www.linkedin.com/company/frontiermarketingco
Frontier on Instagram: https://www.instagram.com/frontiermarketingco/
Frontier.FM is produced by Megan McCaffery & the Frontier by Societ team
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Insights from the CanadaHelps 2024 Giving Report with Nicole Danesi and Jennifer Robins, Ep #75
Episode 75
What do Taylor Swift, the Stanley Cup, and Spotify Wrapped have in common? They might just help you improve your fundraising!
In this episode, Megan is joined by Wes Moon and some behind the scenes Frontier staff as they take a deep dive into the CanadaHelps 2024 Giving Report with special guests: Nicole Danesi from CanadaHelps and Jennifer Robins from Environics Analytics.
This episode is packed with insights, data, and trends that are shaping the landscape of charitable giving in Canada.
You will want to hear this episode if you are interested in...
- (00:00:52) Nicole Dainese’s Background
- (00:01:25) Jennifer Robbins’ Background
- (00:04:04) Profile of Jessica: A Representative Canadian Millennial
- (00:07:01) Social Connectedness and Giving Trends
- (00:10:01) Impact of the Pandemic on Social Networks
- (00:14:40) Monthly Giving Trends
- (00:32:06) Gap Between Concern and Action in Environmental Giving
- (00:40:06) Effectiveness of In-Person Asks and Door-to-Door Canvassing
- (00:46:31) Importance of Hope in Fundraising
- (00:48:08) The 1% Improvement Theory
- (00:51:20) Leveraging Leassons from the For Profit Sector
- (00:56:48) Surprising and Not So Surprising Insights From Giving Reports Past and Present
- (00:59:20) Why are we Seeing Fewer Donors?
- (01:05:55) Giving Tuesday Best Practices
- (01:08:45) The Giving Report Personas
- (01:11:50) Online Giving Trends & Talks of a Recession
- (01:15:05) Pandemic Predictions vs Reality
- (01:21:30) Identifying and Leveraging Donor Values
- (01:24:01) The Consequences of Relying on Major Gifts
- (01:26:13) Greatest Fears
Resources & People Mentioned
Email Frontier FM YOUR fundraising questions at junkmail@frontier.io!
Connect With Our Guests
Follow Nicole on LinkedIn
Follow Jennifer on LinkedIn
Connect With Frontier
- Follow Megan McCaffery on LinkedIn
- Follow Wes on LinkedIn
- Website: https://www.societ.com/solutions/frontier/
- Frontier on LinkedIn: https://www.linkedin.com/company/frontiermarketingco/
Frontier.FM is produced by Megan McCaffery & the Frontier by Societ team
Follow Frontier.FM on
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Ethical Storytelling: How to Transform Fundraising Narratives with Allison Rolle & Mariya Glubrecht, Ep #74
Episode 74
In this enlightening episode, Naomi takes a deep dive into the critical topic of ethical storytelling within the nonprofit sector with guests Allison Rolle and Mariya Glubrecht. Together they offer valuable insights into how nonprofits can honor and empower the individuals whose stories they share without compromising impact.
You will want to hear this episode if you are interested in...
(00:00:00) Meet Mariya and Alli
(00:02:14) Importance of Ethical Storytelling
(00:04:30) Honoring Stories in Nonprofits
(00:07:17) Addressing Power Imbalances in Storytelling
(00:13:05) Capturing the Right Voice
(00:19:33) AI and Ethical Storytelling
(00:31:00) Acknowledging the Past and Moving Forward
(00:35:47) EDI Misteps and Fails
(00:39:48) Oversimplification and Manipulation
(00:47:17) Helping Organizations Embrace Ethical Storytelling
(00:51:37) NPOs that are Doing it Right
(01:01:05) Alli and Mariya Share Their Greatest Fears
Resources & People Mentioned
Email Frontier FM YOUR fundraising questions at junkmail@frontier.io!
Connect With Our Guests
Follow Alli on LinkedIn
Follow Mariya on LinkedIn
Connect With Frontier
Follow Naomi Perks on LinkedIn
Follow Megan McCaffery on LinkedIn
Frontier on LinkedIn: https://www.linkedin.com/company/frontiermarketingco/
Frontier.FM is produced by Megan McCaffery & the Frontier by Societ team
Follow Frontier.FM on
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Beyond Demographics: Harnessing Values for Better Engagement With David Allison, Ep #73
Episode 73
Join Naomi and Megan as they are joined by the dynamic David Allison, a trailblazer in the field of value-based marketing and the mind behind Value Graphics Research Company.
David shared his journey from marketing to discovering that values, not demographics, are the key drivers of human decisions. His research has led to the creation of a global inventory of values, changing how companies and nonprofits connect with their audiences.
You will want to hear this episode if you are interested in...
[00:00:00] – The Origin of Valuegraphics
[00:04:40] – Defining Values
[00:14:08] – Cultural Differences in Value Graphics
[00:17:42] – Uncovering Non-Profit Donor Segments Using Value Graphics
[00:32:29] – Understanding Values on a Budget
[00:38:59] – Building Workplace Culture with Value Graphics
[00:46:35] – Are Our Values Changing?
[00:48:50] – Leveraging Valuegraphics for Personal Growth
[00:55:15] – When to Use Demographics
[01:00:57] – Values Focused Homeruns and Horror Stories
[01:12:55] – David’s Greatest Fear
Resources & People Mentioned
Email Frontier FM YOUR fundraising questions at junkmail@frontier.io!
The Valuegraphics Belonging Index: https://belongingindex.bubbleapps.io/version-test
The Valuegraphics Institute: https://valuegraphics.com/
Buy David’s Books: https://www.amazon.ca/stores/David-Allison/author/B07HGT8BT3
Follow David on LinkedIn: https://www.linkedin.com/in/davidallisoninc
Hire David to Speak: https://www.davidallisoninc.com/
Connect With Frontier
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How To Show Your Donors Some Love With Naomi Perks, Ep #72
Episode 72
With Megan McCaffery and Naomi Perks
Love is in the air, and so is the spirit of donor stewardship on this heartwarming episode of Frontier FM.
Join Megan as she welcomes Naomi Perks, a former client and the member of the Frontier family, for a deep dive into the art of showing appreciation to donors. In the spirit of Valentine’s Day, they discuss the similarities between a good date and good stewardship, and surprisingly, Megan finds herself speaking fondly of SMS fundraising.
You will want to hear this episode if you are interested in...
Naomi’s transition from client to Frontier team member [00:00:45]
The importance of balancing donor relationships without constant asks [00:03:53]
Creative stewardship methods and the power of tangible communication [00:02:24]
The innovative use of SMS for donor updates by Canadian Blood Services [00:07:01]
The significance of stewardship across all donor levels [00:09:44]
Parallels between stewardship and love languages [00:14:11]
The economic perspective of stewardship and donor retention [00:25:26]
Community building and the ‘cult’ of brand loyalty [00:47:53]
Stewardship tools we love [00:51:08]
Naomi’s greatest fear [1:01:01]
Resources & People Mentioned
Email Frontier FM YOUR fundraising questions at junkmail@frontier.io!
Connect with Mike Berg
Connect With Frontier
Frontier on LinkedIn: https://www.linkedin.com/company/frontiermarketingco/
Follow Frontier.FM on
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Demystifying AI, A Conversation With Mike Berg, Ep #71
Episode 71
With Megan McCaffery and Mike Berg
We used AI to write these show notes!
Dive into the depths of AI’s current landscape and future possibilities with Mike Berg on this enlightening episode of Frontier FM.
In this episode, Megan engages in a compelling discussion with industry veteran Mike Berg, the Chief Technology Officer at System 3. Mike shares his wealth of experience in artificial intelligence, from his tenure at AltaML, Canada’s leading peer-to-peer AI company, to his role in developing AI models for diverse applications in everything from feline diagnostics, to HR management.
You’ll learn a little bit about why AI may or may not take over the world, which tools you could leverage today, and how to best set up your organization grow into the tools of tomorrow.
You will want to hear this episode if you are interested in...
Introduction to AI and Guest Mike Berg [00:33]
AI in Executive Recruitment [02:10]
Addressing Bias in AI Models [04:40]
Demystifying AI and Its Overuse [06:53]
Vetting AI Claims in Products [08:35]
ChatGPT uses and Data Security [10:27]
Prompts for Success [15:03]
Considerations Around the AI Wars [19:37]
Pitfalls of AI [24:40]
AI Tools for Agencies and Nonprofits [34:00]
AI in Feline Diagnostics, and How to Create an AI Model [40:49]
The History of AI and Technological Roadblocks of the Past and Future [49:13]
Preparing Your Organization for a Future with AI [54:30]
Job Security and AI [01:06:33]
Mike’s Greatest Fear [01:10:10]
Resources & People Mentioned
Email Frontier FM YOUR fundraising questions at junkmail@frontier.io!
Connect with Mike Berg
Follow Mike on LinkedIn
Connect With Frontier
Follow Frontier.FM on
Apple Podcasts, Spotify, Google Podcasts
All About Testing with Nathan Hill from NextAfter, Ep #70
Episode 70
With Derek Weiss and Nathan Hill
Sometimes the best way to innovate is to start with the basics. On this episode, Megan and Frontier ED, Derek Weiss sit down with testing guru and friend of the pod, Nathan Hill from NextAfter to discuss all things testing. Nathan shares his favourite test for charities in their A/B infancy, some surprising findings fresh from the NextAfter lab, and some common errors you should avoid while planning your end of year tests.
You will want to hear this episode if you are interested in...
Getting to know Nathan Hill and NextAfter [0:38]
All about NIO [4:33]
The problem with AI [14:07]
Findings from our value proposition study [17:39]
How to start testing [33:33]
Finding great testing resources with Winston [40:45]
Cautionary tales with testing [46:57]
Things you can still do (and shouldn’t do) before Year End [52:49]
Nathan and Derek share their greatest fears [59:39]
Free resources and how to get in touch [1:01:23]
Resources & People Mentioned
Email Frontier FM YOUR fundraising questions at junkmail@frontier.io!
Connect with Nathan Hill
Follow Nathan on LinkedIn
Email Nathan at nathan.hill@nextafter.com
Sign up for Winston’s Weekly
Connect With Frontier
Follow Megan McCaffery on LinkedIn
Follow Derek Weiss on LinkedIn
Frontier on LinkedIn: https://www.linkedin.com/company/frontiermarketingco/
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The Things We Learned at NIO With Russell Phillips from the Canadian Constitution Foundation, Ep #69
Episode 69
With Megan McCaffery and Russell Philips
Is it really best practice to follow best practice?
On this episode, Megan is joined by Russell Philips of the Canadian Constitution Foundation to discuss their learnings from the recent NIO Summit in Dallas. You’ll find out why it’s so hard to convince people under 40 to give, get some quick UX/UI wins to optimize your donation pages, and learn why testing trumps best practice.
You will want to hear this episode if you are interested in...
Getting to know Russell and the CCF [0:45]
Turning calls into conversions [7:00]
What is the NIO Summit? [8:15]
UX/UI learnings inspired by Tim Kachuriak & Karl Gilis [11:20]
Talking to Gen Zs & things we learned from Jon Lee [17:49]
Radical transparency & the generous side of Youtube & Twitch [32:12]
Quick wins and takeaways you can try before year end [39:03]
Russell’s greatest fear and how to get in touch with the CCF [48:05]
Resources & People Mentioned
Email Frontier FM YOUR fundraising questions at junkmail@frontier.io!
LoadingReadRun (Victoria based Comedy group running desert bus Nov.11!)
Connect with Russell Philip & the CCF
Connect With Frontier
Follow Megan McCaffery on LinkedIn
Frontier on LinkedIn: https://www.linkedin.com/company/frontiermarketingco/
Follow Frontier.FM on
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A Corporate Fundraising Convo with Heather Nelson, Ep #68
Episode 68
With Benjamin Johnson and Heather Nelson
Just because corporate fundraising feels complicated does not mean it is. It’s also not a money buffet that charities can just show up to for funding. It requires strategy, skill, and a little bit of patience. On this episode, Ben sits down with Heather Nelson of BridgeRaise to discuss the ins and outs of corporate fundraising, why charities seek corporate partnerships, the shadow side of corporate funding, and how to take your first steps as a charity into the space.
You will want to hear this episode if you are interested in...
Getting to know Heather Nelson [0:57]
Defining corporate fundraising [6:18]
Should charities seek corporate funds? [13:19]
Understanding the shadow side of corporate giving [27:34]
Taking the first steps toward corporate fundraising [37:35]
Free resources and final questions [45:41]
Bringing clarity to corporate fundraising
The term corporate fundraising means a lot of things to a lot of people. That’s part of the problem! To those in the corporate world, corporate fundraising could be nonprofits raising money from the employees of a company. Within charities, corporate fundraising is used as a catch-all for everything from raising money from corporate foundations, to corporate sponsorships, to raising funds from small businesses in the local community. The complexity of corporate fundraising programs happens because charities think about all of these things as the same thing, at the same time. However, if you separate them out, you can create a cohesive strategy for each. Or just pick one of them and do it well. The more you define what you want to do and why, the more effective your organization will be at corporate fundraising.
The importance of value alignment
One of the main reasons charities seek corporate fundraising is because they’ve done it before, but Heather warns the validity of that reasoning has expired. In the early days of corporate fundraising, companies actually gave to charities with little to no strings attached. But over the last decade, the business case for corporate fundraising on the company side has increased exponentially. Corporations are now extremely aware of the marketing and employee engagement benefits this kind of fundraising provides. Just because they have the money does not mean they are aligned with the mission and values of the charity. Worst case scenario, the partnership actually harms the charity in some way. But it could also end up being a huge waste of time and resources. It’s worth taking a little bit of time on the front end to figure out guidelines and the alignment you’re looking for before you dive in head first.
Creating a mutually beneficial relationship
Another aspect of successful corporate fundraising is maintaining a mutually beneficial relationship for both the company and the charity. Some companies expect benefits from nonprofits that place a huge burden on their resources and go against their ultimate mission. One of the most prevalent examples is employee volunteerism. Every corporate HR Director wants their employees to be able to volunteer at your charity. The numbers on employee engagement alone are off the charts. The problem is that many charities don’t have an easy way to make this happen. Hosting corporate volunteers is more work than any other form of volunteerism. The questions have to be asked: How much effort should you put into building an employee engagement volunteer program, and how much money should the corporation pay for that? The reality is the value the charity is bringing to the company far exceeds the volunteer hours they are providing. Listen to this episode for more insight on corporate fundraising!
Resources & People Mentioned
Another aspect of successful corporate fundraising is maintaining a mutually beneficial relationship for both the company and the charity. Some companies expect benefits from nonprofits that place a huge burden on their resources and go against their ultimate mission. One of the most prevalent examples is employee volunteerism. Every corporate HR Director wants their employees to be able to volunteer at your charity. The numbers on employee engagement alone are off the charts. The problem is that many charities don’t have an easy way to make this happen. Hosting corporate volunteers is more work than any other form of volunteerism. The questions have to be asked: How much effort should you put into building an employee engagement volunteer program, and how much money should the corporation pay for that? The reality is the value the charity is bringing to the company far exceeds the volunteer hours they are providing. Listen to this episode for more insight on corporate fundraising!
Connect with Heather Nelson
Follow Heather on LinkedIn
Email Heather
Connect With Frontier
Frontier on LinkedIn: https://www.linkedin.com/company/frontiermarketingco/
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From Web Designer to SAAS Leader (And More): Meet Steve Benjamins, Ep #67
Episode 67
With Benjamin Johnson and Steve Benjamins
Sometimes it takes an outsider’s perspective to bring clarity to the needs of an industry you work in every day. That’s why Ben asked his long-time friend, former co-worker, and now SAAS leader Steve Benjamins to weigh in on the state of tech in the charity world. The two also take a deep dive into the unique benefits and challenges of four-day work weeks and remote working environments.
You will want to hear this episode if you are interested in...
Getting to know Steve Benjamins and his career journey [0:45]
How Steve built multiple tech products [8:06]
The impact of tech entering the charity world [13:00]
Makers, managers, and building trust in changing work environments [21:27]
The power of in-person connection in a mostly remote world [28:41]
Tactical advice for social media and final thoughts [38:53]
Necessary balance
Tech and the nonprofit space have always had a complicated relationship. That is due, in large part, to the limited annual view that charities take with their budgets instead of investing in future growth. But does Silicon Valley tech bros and venture capitalists finally taking notice of our multibillion-dollar industry over the last four years mean a digital explosion is on the horizon? Not quite. Ben cautions that as great as technology can be for charities, we still need the people behind the tech to understand what it means to create generosity. Any website builder can make a mediocre form, but creating tech that supports both growth and generosity requires a balanced touch with deeper nuance
Developing trust
Cultivating connection
Another trend that saw enormous growth during COVID is remote work. It provides a lot of the same upsides as the 30-hour work week and has many people ready to say goodbye to the office for good. But Ben still sees the enormous value in creating intentional connection points for any team or organization. Especially if those can be in person. The downside to being constantly remote is that you’re always by yourself. It’s easy to feel like you’re checking a box rather than building camaraderie with a team. It’s also difficult to create and direct organizational culture when everything is done through a screen. We’ve ALL questioned the tone of an email for too long. By prioritizing community building and necessary in-person connections, organizations are actually investing in their productivity and overall organizational health.
Resources & People Mentioned
Email Frontier FM YOUR fundraising questions at junkmail@frontier.io!
Connect with Steve Benjamins
Follow Steve on Twitter
Visit Steve’s website
Connect With Frontier
Follow Matt Hussey on LinkedIn
Follow Megan McCaffery on LinkedIn
Follow Becca Gust on LinkedIn
Frontier on LinkedIn: https://www.linkedin.com/company/frontiermarketingco/
Follow Frontier.FM on
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2023 Trends in Fundraising, Ep #66
Episode 66
With Benjamin Johnson and Becca Gust
What are your favorite fundraising trends for 2023? On this episode, Ben and Becca dive into all things trends for the ten months ahead. They discuss person-centered fundraising, using TikTok for donor acquisition, making giving easy, the future of phones in fundraising, and everything in between. You don’t want to miss it!
You will want to hear this episode if you are interested in...
Catching up with Becca and Ben’s Nonprofit Innovation Circle recap [0:09]
Person-centered fundraising and breaking down the ideal donor [6:12]
Using personalization to build deeper donor connections [14:17]
The future of phones and SMS in fundraising [17:52]
Changing payment methods and the need for a timed opt-out [27:30]
Why charities need TikTok [32:36]
Trust-based philanthropy, an unlikely recession, the potential peak of podcasting, and other lightning-round trends [41:14]
The language of generosity
Revolutionizing stewardship
TikTok as a fundraising tool
Resources & People Mentioned
Email Frontier FM YOUR fundraising questions at junkmail@frontier.io!
3 Ways to Supercharge Your Text Message Fundraising for Year-End
Connect With Frontier
- Follow Matt Hussey on LinkedIn
- Follow Megan McCaffery on LinkedIn
- Follow Becca Gust on LinkedIn
- Website: https://www.societ.com/solutions/frontier/
- Frontier on LinkedIn: https://www.linkedin.com/company/frontiermarketingco/
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Yulia at Giveffect Shares Stories and How to Choose the Right Tech, Ep #65
Episode 65
With Benjamin Johnson and Yulia Zhernovaya
Change is often a bad word among charities. And nothing exemplifies change more than technology. Many charities avoid it for a myriad of reasons, but tech is a valuable piece to cracking the generosity puzzle for decades to come. On this episode, Ben sits down with Yulia from Giveffect to discuss how charities should choose the right technology for their organizations. The two dive into Yulia’s professional journey, the origin and mission of Giveffect, and the resistance to change in the nonprofit sector.
You will want to hear this episode if you are interested in...
Yulia’s professional journey and what led her to the nonprofit space [0:13]
The story of Giveffect and its mission to streamline the tech side of charity [9:01]
Unpacking resistance to change in the nonprofit sector [18:46]
Where and how to start choosing the right tech for your organization [29:00]
Cool Tools and final thoughts [37:23]
Embrace the future of change
Change is difficult for everyone. It is far more comfortable to stay where you are and do what you know how to do than branch out into unexplored territory. This is especially true for those who work in the charity world. Many nonprofit employees fear change because they’re afraid of learning a new skill, looking incompetent in the process, or losing their jobs altogether. However, if the past three years have taught us anything, it’s that change is inevitable. If charities want to grow and further their cause and the cause of generosity as a whole, they will have to learn to embrace it. If organizational leaders want to keep up, they will need to start shifting their mindsets and showcase to their people why change is so important to the longevity and success of the charity.
Audit your tools
Destroy departmental silos
Another area that technology can streamline a charity is through data transparency. So many charitable organizations operate in silos where one department has a direct impact on another, but neither department communicates or shares information effectively. An example of this that Yulia shared was a charity’s development team and volunteer team. If these two teams are not on the same page, it’s a huge missed opportunity! Volunteers are twice as likely to donate to an organization. It only makes sense to keep their information in the same place. The desire to avoid overextending volunteers is admirable. But here’s the thing: They already know and love your organization. You are doing them a disservice by not further inviting them to support the cause they love through giving.
Resources & People Mentioned
Email Frontier FM YOUR fundraising questions at junkmail@frontier.io!
The Smart Nonprofit: Staying Human-Centered in An Automated World (Book)
Connect with Yulia Zhernovaya
Follow Yulia on LinkedIn
Email Yulia
Connect With Frontier
Follow Matt Hussey on LinkedIn
Follow Megan McCaffery on LinkedIn
Follow Becca Gust on LinkedIn
Frontier on LinkedIn: https://www.linkedin.com/company/frontiermarketingco/
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Keela, KIT, and Nonprofit Life with Nejeed Kassam, Ep #64
Episode 64
With Benjamin Johnson and Nejeed Kassam
Are you ready for the Fundraising Revolution? Nejeed Kassam of Keela is! On this episode, Ben sits down with Nejeed for an engaging discussion focused on pushing the charitable sector forward. From tech innovation to addressing the fear that so many fundraisers hide just under the surface, get ready for a thought-provoking conversation everyone living the nonprofit life needs to hear.
You will want to hear this episode if you are interested in...
Nejeed’s origin and going from practicing law to starting a tech company [0:54]
NTEN, all about Keela, and where Nejeed believes fundraising is heading [12:22]
Addressing the fear in fundraising and bringing change to the charity world [20:24]
Risk, experimentation, and why charities need an ecosystem [24:23]
Working at Keela and AI in the nonprofit space [27:24]
Break some eggs
As the old adage goes: You can’t make an omelet without breaking a few eggs. The same is true for fundraising! There will be hiccups on the journey to help others be more generous. Fundraisers are not immune to mistakes, but so many in the charitable sector are afraid to make them. That’s why empowering fundraisers is key to the work that Nejeed does at Keela. He wants fundraisers to believe in tech, have faith in themselves, and be comfortable with potential failures. It’s that fear of failure that holds people and organizations back from achieving their true potential. The benefits of being comfortable making mistakes far outweigh the potential downsides.
Risky business
One benefit to addressing the fear that often accompanies fundraising is the ability to branch out, experiment, and take risks. Nejeed points out that taking a few more risks is okay, even if we don’t know the outcome, because there’s an upside to risk too. It’s one thing to cover the spread, but risk and innovation can help organizations beat it. Charities can actually get ahead of the curve and do some really fun, amazing, and impactful things. But they involve a little bit of risk. What frustrates Nejeed as an innovator is the nonprofit sector often fails to realize that risk is in the control of the people doing the work. Technological resources were never meant to be followed blindly. Don’t do something just because a piece of tech says so. If you‘re committed to doing everything the right way, you will have a higher chance of success.
Predicting generosity
With the advent of things like Chat GPT and computer-generated art, the AI conversation has never been louder. For the charity world, AI has the potential to be a powerful tool for fundraisers. Understanding the propensity of someone’s behavior before they do it will help you get the result you want. Knowing how much money to ask for, when, and for what campaigns would be a game changer. Not to say that computer-based predictions are always accurate or that results will be instantaneous. But if you know what is likely to happen and you do all the right actions to move it in that direction, you’re absolutely increasing the likelihood that it’s going to happen. Combined with a continued dedication to the human relationship aspect of fundraising, could AI be the magic weapon the charity world has been waiting for?
Resources & People Mentioned
Email Frontier FM YOUR fundraising questions at junkmail@frontier.io!
Connect with Nejeed Kassam
Follow Nejeed on LinkedIn
Email Nejeed
Connect With Frontier
Follow Matt Hussey on LinkedIn
Follow Megan McCaffery on LinkedIn
Follow Becca Gust on LinkedIn
Frontier on LinkedIn: https://www.linkedin.com/company/frontiermarketingco/
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Meet Saint Nick Tassell, Creative Director of Frontier, Ep #63
Episode 63
With Benjamin Johnson and Nick Tassell
A major part of human-centered fundraising is human-centered design. How do you create mass marketing content that feels personal to the reader and accomplishes the goal of inspiring generosity through giving? On this episode, Ben sits down with Frontier OG and Creative Director Nick Tassell to discuss the importance of design, the power of humanity in marketing, and his experience starting at the beginning of Frontier.
You will want to hear this episode if you are interested in...
Getting to know Nick Tassell [1:22]
Balancing form and function and why design matters [6:05]
Nick’s experience on Frontier’s ground floor [12:48]
Taking a closer look at Frontier’s team and the benefits of different leadership styles [23:26]
Exploring human-centered design and its application in both print and digital marketing [35:08]
Understanding the importance of the message in your medium [40:56]
Nick’s perspective on the marketing journey of QR codes, the benefits of risk management with new tech, and final thoughts [49:20]
Design makes everything work
Design is the engine that makes marketing work. It doesn’t matter how beautiful the paint job on the car is if you can’t get it to start. Tim describes this as the “in and out” of marketing where content and strategy bring the money in, but a poor user experience drives it away. Of course, there is validity in saying that beauty and form should work together for greater results. And they often do! But donors care far more about how easy it is to give to an organization than the color scheme or fonts. A creative team’s top priority should be designing something that works before they worry about the look and feel.
A merry band of problem solvers
One of the biggest impacts for Nick during his time at Frontier has been the people. Frontier’s leadership boasts a plethora of people from different perspectives and backgrounds, both personal and professional. This is what inspires the unique Frontier culture that Nick loves and champions. At the end of the day, everyone is just a problem solver who wants to solve problems for the organizations that Frontier gets to partner with. Each person brings a unique set of skills to problem solve with, but the team is united by a common goal. Even when someone comes from a totally different perspective, Nick notes that it doesn’t take long for common ground to form and a mutual passion for the work to take over.
The undeniability of humanity
Isn’t it ironic that we often strive for perfection as humans, but our brains know too much of a good thing when they see it? As it turns out, there is such a thing as “too perfect”. Human brains instinctively seek out and recognize patterns. When this happens with fundraising marketing, it’s easy for donors to view your content as inauthentic and begin to tune your organization out. This is why human-centered design is so important to the success of human-centered fundraising. Human-centered design allows your audience to see the hand of the artist and makes them feel as though an actual person took the time to personally write and send them this material. When everything you send your readers is just a little bit different, it breaks the pattern established by corporate marketing that feels like a sales pitch versus a genuine request for support.
Resources & People Mentioned
Email Frontier FM YOUR fundraising questions at junkmail@frontier.io!
- Creative Deviations (Book)
Connect with Nick Tassell
Follow Nick on LinkedIn
Connect With Frontier
Follow Matt Hussey on LinkedIn
Follow Megan McCaffery on LinkedIn
Follow Becca Gust on LinkedIn
Frontier on LinkedIn: https://www.linkedin.com/company/frontiermarketingco/
Follow Frontier.FM on
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Three Trends for Small Shops in 2023 With Tim Sarrantonio of Neon One, Ep #62
Episode 62
With Benjamin Johnson and Tim Sarrantonio
The first Frontier FM of 2023 is here and you don’t want to miss it! On this episode, Ben sits down with Neon One’s Director of Corporate Brand Tim Sarrantonio for a jam-packed discussion about the future of generosity from a technology standpoint. The two explore human-centered fundraising, the three-percent problem in the charitable sector, three trends for small shops in 2023, and making it easy for donors to grow in generosity.
You will want to hear this episode if you are interested in...
Getting to know Tim Sarrantonio [0:09]
The gold standard in human-centered fundraising [6:19]
Tackling the three-percent problem and why tech bros won’t save the charitable sector [11:57]
Three trends for small shops in 2023 [24:33]
Understanding the peak-end rule [33:37]
Making it easy to join the generosity journey and Tim’s advice for overwhelmed fundraisers [36:41]
Best practices for individual donor engagement
In the United States, three percent of all nonprofits make over 5 million dollars annually. The problem is that the other 97% of charities create best practices and strategic visioning entirely around 3% content. This stems from the false belief that everyone treats charities the same, from the local food bank to international organizations. Based on studying the data from billions of dollars worth of charitable transactions, Tim has developed three best practices for individual donor engagement. The first is to focus on people, not money. The second is to focus on the experience of connection with those people. And the third is that technology can be an accelerant. However, that is where many charities are getting tripped up. Listen to this episode for a deeper dive into using technology effectively for better donor engagement!
Three small shop trends for a successful 2023
With 2023 officially underway, Tim has three trends that small charities need to keep on their radar. The first is that you are not fundraisers or marketers, but rather, generosity experience designers. You need to know marketing, fundraising, and finance in order to be multidisciplinary in your approach. The second is streamlining the experience of connection. If potential donors stumble around your website to the point of frustration, there are immediate steps you need to take to make giving a clear and impactful experience. Finally, Tim urges that charities close the loop. This means not only stewarding your donors well after they give through engagement but also keeping your finance team in the loop in case any issues occur.
Taking donors from couch to 5K
Giving and almost giving is a nearly identical experience for donors, with widely different outcomes for charities. If an organization makes it difficult to give, potential donors can give up and still receive the dopamine hit for trying to do something good. Charities on the other hand, get nothing from attempted generosity. Even though you can view the donor journey as a marathon, Tim reminds listeners that not every donor wants to be there for the long haul initially. Approaching every donor relationship as an attempt to lock them in is a quick way to scare them off. Charities should look to gradually transition donors from the couch to running a 5K through engagement and awareness. It’s not about a single decision to give but a journey with multiple access points where donors become more generous everyday.
Resources & People Mentioned
Email Frontier FM YOUR fundraising questions at junkmail@frontier.io!
Thinking, Fast and Slow (Book)
Connect with Tim Sarrantonio
Follow Tim on LinkedIn
Connect With Frontier
Follow Matt Hussey on LinkedIn
Follow Megan McCaffery on LinkedIn
Follow Becca Gust on LinkedIn
Frontier on LinkedIn: https://www.linkedin.com/company/frontiermarketingco/
Follow Frontier.FM on
Apple Podcasts, Spotify, Google Podcasts
Building a Donor Journey for 2023, Ep #61
Episode 61
With Benjamin Johnson and Becca Gust
For the last Frontier FM episode of 2022, Ben and Becca sit down to discuss everything that goes into building a successful donor journey. When and how should you thank your donors? What role do economic seasons play in annual planning? How important is showing impact and accountability to donors? Listen now to get answers from the experts!
You will want to hear this episode if you are interested in...
Diving into annual planning and how economic seasons impact giving [1:51]
Knowing when and how to thank and engage with your donors [7:42]
Accounting for the overall donor journey [14:31]
Understanding the timeframes and logistics for asking and reporting [20:06]
Cool Tools to help with better task management [33:41]
Understand the seasons
Give thanks effectively
One of the most important aspects of the donor relationship is gratitude. Thanking your donors is an essential part of the donor journey because it helps to keep them on it. A common mistake charities make when thanking their donors is making their gratitude too donor-centric. Absolutely every dollar counts when funding a great cause like a recovery center, but the focus should be on the individuals taking steps to change their lives. The donor is a part of a community surrounding that person, and they should be thanked for it! But their $5 donation shouldn’t be given credit for someone else’s accomplishments. Timing is another piece of the thankfulness puzzle. As Ben alluded to, the best time to give someone flowers is when they least expect it. Thanking donors in the off-season is a great way to keep your organization top of mind and prime them for the fundraising ask down the road.
Stay accountable
An often overlooked part of the donor journey is accountability. Ben’s rule of thumb is this: If you’re a charity, and you just took someone’s money, whether you took everyone’s money or just some people’s money, what did you do with it? The best way for charities to stay accountable is to continually show the impact of the funds they receive. This isn’t to say that all funds should be designated. Every charity loves undesignated funds! But you still need to show impact. Practically, this looks like charities using their newsletter to show donors how their money is being put to good use. Not only will it show existing donors that they’re putting their money in the right place, but it shows even the people who didn’t give that the money was well spent, thus building the conditions for a future donation ask. Listen to this episode for more insights on building the donor journey!
Resources & People Mentioned
Email Frontier FM YOUR fundraising questions at junkmail@frontier.io!
Connect With Frontier
Follow Matt Hussey on LinkedIn
Follow Megan McCaffery on LinkedIn
Follow Becca Gust on LinkedIn
Frontier on LinkedIn: https://www.linkedin.com/company/frontiermarketingco/
Follow Frontier.FM on
Apple Podcasts, Spotify, Google Podcasts