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      <image:title>Resources - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://www.frontier.io/resources/the-state-of-nonprofit-email-acquisition-in-canada</loc>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://www.frontier.io/resources/how-articulating-the-need-in-a-facebook-ad-impacts-donations</loc>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Resources - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
    <loc>https://www.frontier.io/resources/marketing-with-monsters-inc</loc>
    <changefreq>monthly</changefreq>
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    <lastmod>2023-09-19</lastmod>
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      <image:title>Resources - Make it stand out</image:title>
      <image:caption>(Disney/Pixar, 2001)</image:caption>
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    <image:image>
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      <image:title>Resources - Make it stand out</image:title>
      <image:caption>Maslow’s Hierarchy of Needs</image:caption>
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  </url>
  <url>
    <loc>https://www.frontier.io/resources/big-mistakes</loc>
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    <lastmod>2023-02-24</lastmod>
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  <url>
    <loc>https://www.frontier.io/resources/5-tips-to-increase-online-donations</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-02-24</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60515dfc571b5132cfb3fc18/1675147009898-HE8DSVFUZ6GPLR59TJ8W/Foodbank1.PNG</image:loc>
      <image:title>Resources</image:title>
      <image:caption>Here the placement is prominent, “above the fold”, clear and concise.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60515dfc571b5132cfb3fc18/1675147005826-H35Z9DUSL1YNEFI729TM/Foodbank2.PNG</image:loc>
      <image:title>Resources</image:title>
      <image:caption>If you scroll down the page you see how you can donate different items. Also note that there is a ‘Donate’ button/tab in the header.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60515dfc571b5132cfb3fc18/9cb2ad79-4d07-4491-9135-e81b8cf67310/princess+marg.PNG</image:loc>
      <image:title>Resources - Make it stand out</image:title>
      <image:caption>The Princess Margaret Cancer Foundation. Source: https://supportthepmcf.ca/ui/DonateNow</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60515dfc571b5132cfb3fc18/f69c52ba-c6af-42ab-8fe0-2fd37273ca09/UGM.PNG</image:loc>
      <image:title>Resources - Make it stand out</image:title>
      <image:caption>Union Gospel Mission’s Donation Page. Source: https://ugm.ca/donate.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60515dfc571b5132cfb3fc18/4427ffaf-2de2-49ee-b43b-17f914f400ee/ymca.png</image:loc>
      <image:title>Resources - Make it stand out</image:title>
      <image:caption>Source: https://www.ymca.org/donate/form</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60515dfc571b5132cfb3fc18/7e0143f7-4bc0-4be9-8caf-4903e14b5a52/feedingamerica.PNG</image:loc>
      <image:title>Resources - Make it stand out</image:title>
      <image:caption>Feeding America’s Donation Page. Source: https://give.feedingamerica.org/a/donate</image:caption>
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  </url>
  <url>
    <loc>https://www.frontier.io/resources/why-charities-partner-with-agencies</loc>
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    <priority>0.5</priority>
    <lastmod>2023-02-24</lastmod>
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  <url>
    <loc>https://www.frontier.io/resources/how-to-fundraise-to-gen-x</loc>
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    <priority>0.5</priority>
    <lastmod>2023-02-24</lastmod>
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  <url>
    <loc>https://www.frontier.io/resources/how-to-create-a-charitable-gift-guide</loc>
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    <priority>0.5</priority>
    <lastmod>2023-02-24</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60515dfc571b5132cfb3fc18/36ff366d-1103-4c98-9ede-fc74fce650ae/image8.png</image:loc>
      <image:title>Resources - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60515dfc571b5132cfb3fc18/d256c567-1d76-4c00-84c5-0a9d8a6ea4d8/image6.png</image:loc>
      <image:title>Resources - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60515dfc571b5132cfb3fc18/6b496c02-a503-4b7d-bcfe-d6e5e9209111/image2.png</image:loc>
      <image:title>Resources - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60515dfc571b5132cfb3fc18/582025e9-4919-4009-af19-471de4650226/image3.png</image:loc>
      <image:title>Resources - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60515dfc571b5132cfb3fc18/ae18660d-403b-4a82-a297-3b27e631c8c6/image4.png</image:loc>
      <image:title>Resources - Make it stand out</image:title>
      <image:caption>Graph design by Canada Helps</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60515dfc571b5132cfb3fc18/a8005854-d097-43cb-9480-c6ae64c62159/image7.png</image:loc>
      <image:title>Resources - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60515dfc571b5132cfb3fc18/659f8fd2-d6a6-4559-af08-168989fba43c/image5.png</image:loc>
      <image:title>Resources - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60515dfc571b5132cfb3fc18/765061bd-46a3-4a5e-a88c-ed96fcea4ae6/image1.jpg</image:loc>
      <image:title>Resources - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.frontier.io/resources/wisely-announcement</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-02-24</lastmod>
    <image:image>
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      <image:title>Resources - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.frontier.io/resources/how-to-fundraise-during-a-recession</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-02-24</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60515dfc571b5132cfb3fc18/be2f7951-dee4-4988-8089-0c34135bc8ec/Giving+USA.jpeg</image:loc>
      <image:title>Resources - Make it stand out</image:title>
      <image:caption>Giving USA Total Giving 1980 to 2020 via Winkler Group</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60515dfc571b5132cfb3fc18/effc6e19-368b-4dcb-b7e0-090ca95eed50/Welcome+Hall+Mission.jpeg</image:loc>
      <image:title>Resources - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60515dfc571b5132cfb3fc18/0bdef8d5-3cea-4ec7-9bc9-d0a52df7ca8e/Recession.jpeg</image:loc>
      <image:title>Resources - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.frontier.io/resources/how-to-raise-more-from-your-mid-level-donors-part-2</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-02-24</lastmod>
  </url>
  <url>
    <loc>https://www.frontier.io/resources/weve-joined-forces-with-nextafter</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-02-24</lastmod>
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      <image:title>Resources - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.frontier.io/resources/whats-a-mid-level-giving-program-and-why-your-charity-needs-one</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-02-24</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60515dfc571b5132cfb3fc18/8a5edb47-ae16-4b79-9a20-f2115b97c6b9/Screen-Shot-2021-09-30-at-12.57.10.png</image:loc>
      <image:title>Resources - Make it stand out</image:title>
      <image:caption>Image via Wisely</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.frontier.io/resources/legacy-giving-are-you-missing-out</loc>
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    <priority>0.5</priority>
    <lastmod>2025-05-08</lastmod>
  </url>
  <url>
    <loc>https://www.frontier.io/resources/roi-and-insights</loc>
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    <priority>0.5</priority>
    <lastmod>2023-02-24</lastmod>
  </url>
  <url>
    <loc>https://www.frontier.io/resources/how-to-improve-your-donor-stewardship</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-02-24</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60515dfc571b5132cfb3fc18/69aef6d8-d356-4c0b-94d7-ee6624b10ad7/Image+4+-+Donor+Experience+Calendar+via+Aperio+Philanthropy.jpeg</image:loc>
      <image:title>Resources - Make it stand out</image:title>
      <image:caption>Image via Aperio Philanthropy</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60515dfc571b5132cfb3fc18/a5e28989-99e2-4a8f-8e9d-5c3848d65824/Image+3+-+Donor+Stewardship+Matrix+via+Keela.png</image:loc>
      <image:title>Resources - Make it stand out</image:title>
      <image:caption>Image via Keela</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60515dfc571b5132cfb3fc18/1170617b-67a9-4f6c-8152-4b6f9a8ca87c/Image+2+-+Donor+Stewardship+Matrix+via+Meyer+Partners.png</image:loc>
      <image:title>Resources - Make it stand out</image:title>
      <image:caption>Image via Meyer Partners</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60515dfc571b5132cfb3fc18/846f2975-a706-43a6-a093-d9287480f5bd/Image+1+-+Virtuous+Circle+via+Better+Fundraising+Co..jpg</image:loc>
      <image:title>Resources - Make it stand out</image:title>
      <image:caption>Image via The Better Fundraising Co.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.frontier.io/resources/ab-testing-fundraising</loc>
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    <priority>0.5</priority>
    <lastmod>2025-05-08</lastmod>
  </url>
  <url>
    <loc>https://www.frontier.io/resources/effective-direct-mail</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-08</lastmod>
  </url>
  <url>
    <loc>https://www.frontier.io/resources/qr-codes</loc>
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    <priority>0.5</priority>
    <lastmod>2025-05-08</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60515dfc571b5132cfb3fc18/4914986d-5d80-46a3-ab76-7cbffcfdc52a/image.PNG</image:loc>
      <image:title>Resources - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60515dfc571b5132cfb3fc18/f61740b9-7940-44b1-8a81-1c57be906034/image.PNG</image:loc>
      <image:title>Resources - Make it stand out</image:title>
      <image:caption>Example 2: Or, for a Christmas print ad for the University of Fraser Valley, we placed the code in a gift box.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60515dfc571b5132cfb3fc18/40aa2311-8ea3-4860-ad6e-6bbabc6e1f88/image.PNG</image:loc>
      <image:title>Resources - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60515dfc571b5132cfb3fc18/9c9a1e83-f6c5-4aaa-b339-dec821b296f5/image.PNG</image:loc>
      <image:title>Resources - Make it stand out</image:title>
      <image:caption>Example 1: Frontier worked on a piece for the Vancouver Public Library Foundation and integrated the QR code into a book.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60515dfc571b5132cfb3fc18/3b77a2c9-aaa9-47a3-a59c-409439bf1285/image.PNG</image:loc>
      <image:title>Resources - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.frontier.io/resources/nonprofit-crm-helps-solve-three-challenges</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-08</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60515dfc571b5132cfb3fc18/e40449ae-f8d5-4184-97d9-dd826d530889/Sumac-all-in-one-Contacts-Screen-min.png</image:loc>
      <image:title>Resources - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.frontier.io/resources/how-to-raise-unrestricted-funds</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-08</lastmod>
  </url>
  <url>
    <loc>https://www.frontier.io/resources/why-charities-should-podcast</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-08</lastmod>
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  <url>
    <loc>https://www.frontier.io/resources/about-gdpr</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-02-24</lastmod>
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  <url>
    <loc>https://www.frontier.io/resources/monthly-donor-essentials</loc>
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    <lastmod>2023-02-24</lastmod>
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  <url>
    <loc>https://www.frontier.io/resources/why-google-grants</loc>
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    <priority>0.5</priority>
    <lastmod>2023-02-24</lastmod>
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  <url>
    <loc>https://www.frontier.io/resources/canadas-new-anti-spam-legislation</loc>
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    <lastmod>2023-02-24</lastmod>
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  <url>
    <loc>https://www.frontier.io/resources/using-video-tell-story</loc>
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    <priority>0.5</priority>
    <lastmod>2023-02-24</lastmod>
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  <url>
    <loc>https://www.frontier.io/resources/blog/grow-online</loc>
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    <priority>0.5</priority>
    <lastmod>2023-02-24</lastmod>
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      <image:title>Resources</image:title>
      <image:caption>Screen Shot 2015-05-21 at 12.27.43 PM</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60515dfc571b5132cfb3fc18/1615945247308-3DZU59BYK7ACIYVT5TWI/MobileDonate.jpg</image:loc>
      <image:title>Resources</image:title>
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