A Million Dollar Match: How Frontier built UGM's annual match campaign.
Way back in 2015 we wrote a case study about growing UGM’s annual match campaign shortly after its fourth iteration. In the post, we said, “match campaigns are growing in popularity each year [...] we’ve found them to be an incredibly effective tool to engage major donors in digital strategy (“make your gift go viral!”) as well as to provide grassroots donors (giving under $500 a year) the opportunity to feel they’re a part of making a big impact.” Well, that trend has continued!
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It's All in the Ask: How Personalizing Amounts Can Increase Gifts
Welcome Hall Mission opened its doors in 1892 to Montrealers looking for care, guidance, and support. Today, they provide a wealth of services ranging from food banks and housing to dental care and employment training.
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Behind the Design: A Case Study
Here at Frontier, we strive to develop fundraising research that always pushes the industry to improve, which in turn helps charities have a greater impact in the world.
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Audit and Plan: Victoria Dandelion Society
Started by Reverend Al Tysick in the late summer of 2011, the Victoria Dandelion Society registered as a charity in October 2012.
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Calgary Dream Centre: One Year with Frontier
As the Calgary Dream Centre faced the end of 2014, they had high hopes for the upcoming year—the year signifying their 10th anniversary of influencing transformations in their community.
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Union Gospel Mission: Camp Direct Mail
At Frontier, many of our staff remember life-changing experiences from their times at camp. These memories have simmered over the years and become richer as we witness more and more lives changed by Union Gospel Mission sending children in need to camps.
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Aunt Leah's Place
Aunt Leah’s Place has been helping kids in foster care and teen mothers for over 25 years. Their programs support countless children and youth who have fallen through the cracks in the system or have ‘aged out’ of foster care. In 2012, Aunt Leah’s Place (ALP) fell into a financial slump.
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A Match Made in Heaven: Frontier and Bridgeway quadruple $60k for poverty relief
In late April of 2014, our leadership team met with Mark Petersen, Executive Director of Bridgeway Foundation, at their downtown Toronto office. Over hours of conversation, we shared our concerns, thoughts and hopes about digital fundraising in Canada.
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The Case for Cliffhangers
Fundraising appeals rely on story to pull readers in, create emotional connections and inspire donors to make a difference through giving.
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Victoria Dandelion Society's Easter Match
The Victoria Dandelion Society (VDS) was founded in 2011 by Reverend Al Tysick, in order to meet the need for both tangible and emotional support within Victoria’s homeless community.
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Match Your Mission: Kelowna's Gospel Mission
In our last blog post, we touched on how match campaigns work and why they work so well for big organizations like Union Gospel Mission Vancouver.
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Match Your Mission: UGM
Match campaigns are growing in popularity each year, and at Frontier, we can see why - they transform fundraising campaigns through the power of multiplication, extending the impact of each donor.
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Being Responsive: Improving UGM’s Online Fundraising
In 2009, UGM was focused on their successful direct mail campaigns to draw in new donors and retain current current ones.
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